Try two different pages, called A/B testing, for your mobile page. Testing is crucial to determine what is and is not working for visitors to your mobile page. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Going forward, use the most successful page.
Mobile websites should use search engine optimization techniques just as larger websites do. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
Avoid sending messages to people at inconvenient hours of the day. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Buy dedicated short codes instead of sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. If you are persistent, people will start to associate your short code with your company. It is a tiny price to pay and you won’t need to worry about legal problems as well. You can get into trouble if your code sharing company does not follow rules.
You want to make your marketing emails mobile friendly. This increases their effectiveness. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
Do your work for your readers and not yourself. You will be able to reach out to your customers only if you understand how they think and what they want. If you do not know what your customer is interested in, you will not be successful in selling to them. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
Investigate your target market. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Do they prefer cell phones over computers? What is the main type of operating system used on their phones? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This ensures that your campaign receives as much exposure as possible, and also allows your customers a variety of ways to connect with your business.
Mobile apps are all the rage. Think about making one of your own. This will make it very easy and actually encourage customers to look at your app often to see if there are any sales going on. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. The cost of your app can vary, depending on your investment and the app’s features. Consult with a professional to assist you in pricing it right.
A short, dedicated code is best. Though there is a slight increase in price, it translates into a major increase in protection. It also gives you some legal coverage.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.
Older cellphones cannot properly display the same sites as newer smartphones or tablets, so your links need to lead to different sites for different phones. It is best for you to avoid linking to your regular website if it employs Flash, though.
Use QR codes to expand your branding and to entice customers. These codes make sharing coupons, promotions and discounts easy for you and fun for your customers. It is simple to capture these with a phone, and they are not hard to use. With QR codes you are able to reach your customers quickly and easily with relevant information.
Do not contact your customers just for the sake of contact. Be sure your message means something to the recipient and that they will welcome the message. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
