The odds that your email subscribers will be reading your messages on a mobile device, such as a smartphone, are going up every day. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
Don’t use too many graphics in email marketing materials. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, your emails may end up in the spam folder if they contain too many graphics.
Come up with a sales list that is highly targeted. When you do this, you will help to ensure that consumers most interested in your products are receiving your emails. Making the list sound like it is very exclusive will help narrow down your target audience and it will also give your mailings a feeling of authority.
A good way to grab an email recipient’s attention is by making the email personalized. If your customers feel like you have mass sent the email, they may just delete and block you. Putting the recipient’s name into the email is simple; there is much more that can be done. You should be able to tell when, why and where they signed up. Utilize this information within your messages.
The confirmation link should be contained in the email opt-in section of your site. This will allow your customer to be sure that they want to receive mail from you. At face value, this may appear counter-productive, but it’ll protect you from being reported as a sender of spam down the road.
Consider emailing without images. While interesting and fun, images increase load times and can cause your message to be ignored. Know that not every reader has the same connection speed, or fast computer as you. Focus more on good content as opposed to images that can slow things down. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.
Try to secure at least the first name of individuals during the process. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
Keep the emails you send out for marketing purposes short. Use direct language wherever you can. Showing you value your reader’s time as much as they do, will establish trust and goodwill. If your message is brief, your readers are also more likely to read the entire thing. This can be very important, as you will usually include critical content, as well as links, towards the end of each email.
Your subject line should be limited to 60 characters or less. Most email clients will not display longer subject lines. Others might not even be able to view email subjects past this length. Either way, the viewer only needs this much to help them determine if they are interested in opening your message.
Short, concise emails are the best marketing tool you can use. If it is longer than two paragraphs, the excess will likely go unread. They only have a limited amount of time, and they are not necessarily that interested in your message. Get straight to your point and focus on one topic per email.
Make your emails timely. You should plan your entire year around these special days. Develop email campaigns that center around important holidays like Easter and Christmas. Research other methods of promotion to increase sales during slower sales times.
Ask for feedback from your subscribers. Without positive feedback from your subscribers, it is impossible to know if your email marketing campaign is a success. Find out what aspects of your messages they enjoy and what parts need improvement. Customers that feel they are listened to and appreciated are often your most devoted customers.
Let customers opt-out of your emails as soon as they request to do so. If you are still sending them email messages even after they opt-out, your subscribers may feel like you are not listening to them.
If you intend to send a follow-up email to your clientele, think about including an endorsement. Put some copy in the message telling them how they can benefit immediately from your business. You could include a link at the bottom of the mailing to tell them how to submit an order, for instance.
When you set up your email marketing messages, try to use a personal tone in each. This will make it more likely that customers will read each message without growing bored of the same old content. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Never add emails to your email list without permission from the subscriber. Adding more people to your list can be tempting, but your emails will more than likely be perceived as spam and give a bad image of your company. You will find perhaps you may be banned from sending emails.
Make sure that you have an unsubscribe link that is easily visible within your emails. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
The above should give you a better understanding of how email marketing works and how you can benefit from it. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.
