Does your business use Facebook? If not, you are missing out on possibly several million clients. Make sure that you create your page so that you can reach out to these clients. Keep reading for ideas on creating an effective marketing approach for your business on Facebook.

Contests are a good way to market and get new followers on Facebook. Provide people with prizes and discounts for liking your page. Be sure that you come through in awarding your prize, or no one will trust you again.

Reply to people when they post on your page. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.

Take advantage of Facebook ads and all they have to offer. Typical postings are great, but there’s a limit to how far they can reach. Ads can reach further into your target market and draw customers to your page. These will add to the traffic that your product brings.

When someone sends you a message or comments on your page, reply to it. This will show that you are on point and active on your page. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.

If your business isn’t on Facebook yet, you should be inspired to change that now. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! There is always room for improvement, regardless of how long you have been using Facebook. Apply these tips for improved results.