Tag Archives: quality articles

Article Marketing

How Can You Get The Most Readers For Your Article

Richard Vanderhurst_How Can You Get The Most Readers For Your Article

After you have written your article, you need to get people to read it. It’s not always that easy though. There are countless ways to find new readers for your articles and build a loyal following. Read on to find out more.

Don’t spend a lot of time telling your readers how intelligent you are on any given subject. Instead, you should attempt to always provide useful, high-quality articles to your readers. In so doing, your competence shines on its own without you having to blow your own horn.

If a well-known person is caught using your product, you shouldn’t be afraid of asking their permission to pass this along. This is the type of endorsement that can create unlimited demand for this type of item. Never lie about who uses your product as they can successfully sue you if you do.

Know who your target audience is long before you even begin putting an article to print. Article marketing demands that you target a specific demographic, and that you are able to give them what they are looking for in terms of content value. Always keep your audience in mind and do your best to provide them with the content they want to read in the format they enjoy the most.

Providing assistance to your readers is a great motivation for your articles. Once you’ve answered a question for your reader accurately they are very likely to return again for more solutions in the future.

Even if you are only using a article for back linking proposes, you should still ensure that the content is of high quality. If you write well, not only will you get backlinks, but you will get traffic and sales. It is a good way to have it all.

Remember that a few exceptional articles are more effective than a hundred fluff pieces. Seek ways to develop high-quality articles that are rich in keywords and relevant data. Make sure that you are selling your article to the right audience.

Social media can be utilized in ways that give you a distinct advantage for article marketing. When you post comments about your articles on social media sites, you can gain additional readership. Social media will help generate interest of the articles you have written.

Always read the rules on each article directory you wish to submit your articles to before you send them in. Making an effort to review each directory’s rules will keep you out of trouble, and help you maintain positive relationships with directories.

Your writing skills will improve if you read more often. Reading will improve your comprehension level and allow your writing to flow smoothly. Reading constantly will help with your writing skills. If you keep reading, you will see the results in your writing.

Have lots of quality articles available on your site. Consistently blogging on a network increases the ranking and the validity of your articles. Promoting a single keyword requires multiple article submissions. If you have a popular keyword, make sure you get articles employing it visible on many article directories, and even more blogs. Then make about fifty posts to private blog networks for a good ranking.

Readers will remain interested in your articles if they are filled with useful content. Informal writing will best connect with the reader. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman’s terms. Boring content will turn readers away.

Be strategic when deciding what topics you want to write about. As you become an expert in your field, you may forget to stress the basics.

Check into the possibility of using reciprocal programs on the social media front to maximize the effectiveness of your marketing efforts. Asking friends to “like” or link to your work is one easy way to attract new readers. Use one of the many services that can help you raise the profile of your articles by using reciprocal social media and coordinating with other websites.

Many article marketers buy or sell in bulk and are therefore quite careless. Make sure your content matches your topic. When someone who is clicking around on a website finds information that is bad they will never visit your site again. Search engine crawlers take note of this type of page and typically assign a negative value to the site.

Article marketing centers around unique information. Newer articles take priority over reprinted articles in Google. You needn’t spend a fortune on writing articles; there are many writers out there who offer affordable content creation.

There are no real secrets when it comes to article marketing. If you heard there are then, these are all lies. Learning about business will teach you all you should know about marketing articles. Article marketing is a fairly easy way to get your name out there.

Bullet-point lists allow you to put simple ideas into your article. Also, vary the length of your sentences to keep your reader’s interest. Breaking the ideas into bullets can help create an interesting structure. This can help grab your reader’s attention, which is optimal in article marketing.

There are many article directories that you can use to your advantage. Take your original article and submit it to the article directory that you think is best. For subsequent article directories, rewrite the original article’s content from slightly different angles and submit. The process of submitting multiple unique articles to the directories improves your site ranking from the primary search engines.

Start by creating a few accounts at eZinearticles. Use different pen names under multiple accounts, and continue to offer quality content. Post different articles with the same keywords to each of your accounts.

As was stated earlier, you not only need the article, you need the readers to be able to find what you have written. Your efforts will be rewarded once your readers subscribe to your updates or keep visiting your site for more articles. The number of readers you have will rise after you apply the advice given here.

Article Marketing

Getting Ahead In Article Marketing The Easy Way

Richard Vanderhurst_Getting Ahead In Article Marketing The Easy Way

Article marketing provides an effective way for a business to advertise their products and services. They key to great marketing articles is to be relevant to the type of business being advertised. Relevant information that people can use fosters trust and interest in the business. You will find the advice in the following article to be of great help.

Posting fresh content with regularity is important. Search engines use applications to periodically revisit your site for indexing purposes. Updating content regularly will make search engines index your website more frequently, which allows your message to reach more customers.

Familiarize yourself with any rules your article directory might have. Each directory has their own submission guidelines.

Keep your keywords in the article title. Your keywords are what they were searching for, which convinced them to click through the link.

Write engaging summaries so your audience will want to read the whole article. Asking questions or promising that you have information that will change their lives are good methods to do this. Article clicks are what show you that you can make it in the article marketing world.

Never write any articles on subjects that don’t excite you in any way. Readers will be able to feel your emotion through your writing. Boredom is one of the emotions that always seems to seep through, and readers are extremely sensitive to it. Writing articles on subjects that don’t interest you is not nearly as valuable as articles on subjects that fascinate you.

It’s a good idea to utilize lots of photos, as long as you can post the photos without violating trademark and copyright regulations. Put the image on your own server so that people can click the picture and go directly to your page.

What questions would you ask if you were a customer of your business? One thing to practice after you know what you’re writing about is to come up with many related questions on that subject. Choose questions that have the most to do with the audience you’re targeting and use those as your focus when creating the content you’re writing. This will lead to a great article.

With any great marketing strategies for articles,the same articles by the marketer will end up posted throughout the Internet. This is great, but only if the author has links that go to their main website in the articles. Links that work can boost search engine indexing and help attract new readers. Broken or missing links completely eliminate these benefits.

You have a better chance at success if more people see your articles. However, that doesn’t mean you need to write articles for everyone. You will do better with 1,000 devoted customers than with a million readers who lack interest. One of the worst things you can do is neglect the wants and needs of your target readers.

It is possible to hire a third-party company to focus on writing original articles and allow yourself time to “spin” them further. Spinning is the art of turning one professional article into multiple copies; each unique from the last. Only use quality articles that provide relevant content since poorly written material will drive people away.

Keep your articles short, no more than about 500 words, and lead with a very catchy intro. People have limited focus, so reel them in at the very beginning. You can elaborate later in the article; just make sure that the first couple of lines makes them want to continue reading.

Keep in mind that success in article marketing does not always come right away. Those who start out quickly become discouraged and quit when they do not see the results they hoped for right away. With time, you will see the evidence that proves that it is well worth the efforts you put into it.

Give your articles catchy, attention-grabbing titles. Drawing readers into the article is easiest done by getting attention from titles that pique interest. You might consider composing a statement or question with the targeted keyword.

Give yourself deadlines and quotas when writing articles. Setting time goals will help you to get more done, and stay motivated. Regular submissions will increase your view count.

You do not need any money to start a home business in article marketing. To be truly successful, however, you need to make use of free and pay-to-use services. Just like anything else, the more effort and investments you pour into article marketing, the more potential earnings you can have in the long run.

Avoid using article spinners. Although these particular tools sound like an excellent method of generating a ton of content quickly, the quality of this content is going to be very low. With all the work involved in cleaning up the spun article, it will likely save you time if you write it yourself from scratch.

Always proofread your content. It’s a well known fact that the internet is littered with rubbish; try to avoid being part of the problem. Always proofread your work, write on topics you know about, check your facts, share your sources, and provide your readers with useful content.

Your articles should serve as a starting point for readers and prospective customers. Your articles should reveal only some of the steps involved in a solution; to find out the remaining steps, the reader will have to visit your website. Identify what step you want to take the reader to before you start formulating your article. If you can plant that in your article, you will have readers handing out their money for the results.

Before marketing an article, observe content already available from the publisher and other articles that address the same topic. You will be able to find the best audience and media possible for your article by learning from the mistakes committed by other writers.

Businesses can easily and successfully advertise themselves via article marketing. The key is to write quality articles your audience wants to read. If customers enjoy the article, then they’ll also have positive feelings about the associated product. You will increase your customer base by using this article’s advice.

Article Marketing

Article Marketing Tips That Really Make Cents!

Richard Vanderhurst_Article Marketing Tips That Really Make Cents!

Article marketing is an excellent way for businesses to advertise their services and products. By writing an article based on a topic that holds relevance to the products and services that the business offers, they can attract new customers and gain trust and credibility. The following tips should help you get started with article marketing.

A tip that could help to improve your article marketing plan is to thoroughly research the strategic use of keywords. This allows you to solicit more interest in your articles.

Using your articles to simply declare your competence in a field is neither helpful to your readers nor effective at enhancing your reputation. Instead, you should attempt to always provide useful, high-quality articles to your readers. If the content you provide is valuable, your readers will come to trust you as an authority.

Ensure your articles are relevant to your links and keywords. You must make sure a connection can be seen which links the title to keywords, content, summary, links, etc. Search engines need to see connections in writing so they can figure out what they are indexing.

Read more to better your writing skills. Reading helps to increase your comprehension levels which will allow your writing to flow smoothly. To increase writing skills, read a variety of materials. The content of what you read is not relevant. Just the fact that you are continually reading will help you tremendously.

Don’t be afraid to use some personality in your articles; this will make them much more entertaining. You can do this through a variety of techniques. Use your personal journey, goals, opinions, and other insights to make your writing compelling. This will make you seem more genuine to your audience.

Use a more personable approach when writing your articles. A little warmth can cut through the cold, procedural tone that exists in other parts of the web. Keep it conversational and give your articles a relaxed, friendly quality.

When you write articles, you have to keep in mind that their titles are very important to your readers. Take the time to find a catchy or attention-grabbing title, so that you are able to accurately and attractively show what is waiting within the article. That way, you can attract readers and get your point across very well.

As you write an article, be unique and stay true to your style. When you write with personality, your readers will become more engaged in the authenticity and quality. Be honest and original in your writing and see how fast your audience grows.

Make sure all articles are formatted properly. Prior to submitting content to article directories or services, it must comply with their formatting guidelines. This will give you the correct information as to where to insert your links.

Write professionally. The directories will likely reject your article submission if it is full of spelling and grammatical errors. Besides, readers will not consider you as a professional they can trust if you cannot write properly. If you can’t write well, hire someone that can.

Relate your article to the subject at hand. Having a link that does not match the link you are covering ensures that your reader will stop reading your content. In addition to this, search engine crawlers take note of this, which can damage your reputation even more.

Your article title is also very important because it is in searches, tags, and your page’s URL. Make sure that you manually spin it to keep it topical and chock full of your keywords. Try to keep things interesting, creative and catchy.

A great headline is the initial focal point for your article. By making the headline interesting instead of boring, you’ll hold a reader’s attention longer. Throw around a few ideas prior to picking a headline. Talk to the people around you to see what they like or would suggest.

A bullet-pointed list is optimal if you want to improve your article. Sentences should always vary in length, as readers can become bored by short sentence strings. By breaking shorter thoughts into bullet points, however, it is possible to have a varied article that has interest and appeal. That keeps people paying attention.

Educate yourself on your topic! You have to research problems that affect your target market. These customers are seeking a solution that you’ll need to give them. This shows that you are interested in offering them valuable information, not just selling your services. The customer will see that you care about them and don’t only see them as a dollar sign.

Take the time to discover what the interests your readers to help you pick appropriate adds for your program. Don’t fear changing them here and there or using different ads or different versions that have different orientations, colors or texts. Once you’ve determined the best possible solution, you’ll find that the extra time spent was well worth it.

When preparing to write your own content, take the personal approach of expressing yourself. If you find you’re using a dictionary or thesaurus too much when writing, you might want to hold off on submitting the article. Visitors will recognize the ruse and avoid your pages.

The quality of your articles is more important than the quantity. Readers are interested in informative content. They are not interested in vague, fluffy articles with little valuable content. For best results, write only top notch and interesting articles that are fresh and to the point.

Your article not only gives facts, but also strikes a chord with the motives that your reader brings with him. You article can create a personal connection with your reader’s feelings, hopes and dreams. Writing that is too cold, technical or impersonal often fails to engage the reader and may actually cause some people to avoid your website, which translates to decreased sales for your business.

Article marketing can help businesses get much more attention. They just have to create content their customers want to read. Share your quality articles and use them to draw traffic to your site. The tips here will help you get more traffic and customers with article marketing.

Article Marketing

Article Marketing Advice That You Should Definitely Follow

A lot can be learned on article marketing which can help you become successful. There is a lot of information available, but not all of it will be useful for your situation. This article provides many great tips for improving your article marketing.

Free short reports could be used as an incentive for newsletter sign-ups. You can write the report, or a contractor can, but the purpose is to get users to subscribe to your emails. This report should be on a relevant topic.

Article marketing combines both quality and quantity. Readers appreciate having both of these provided for them. Practice makes perfect, so creating content regularly will also enable you to produce content more efficiently in the future.

You can find sites that will pay for your article based on how many views or clicks it receives. As you can see, there are many income-producing endeavors that you can take advantage of as an article writer. Eventually, the profits will add up to a significant amount.

Once you submit articles to directories, remember to keep track of them! Pay close attention to the statistics that represent visitor behavior on your articles, as this will help you plan future articles that increase interest and readership. Focus on articles that readers enjoy, as this will keep their interest over time.

You can engage a reader by beginning your article with a humorous anecdote. Just make sure the humor actually adds and applies to the topic at hand. If you know what they like, it will be a success.

Research various things to figure out what ads in your campaign will really attract the most attention. Change ads every now and then and experiment with different versions and styles. Play around to determine what works good for you.

Write quality articles. Poor quality articles can yield a rejection upon submittance. If they happen to accept it, users will not look at you as an expert since the writing is poor. Hire someone to write for you if you have trouble.

Continue to get the word out about your affiliates, no matter what. Identify problem areas that your customers are facing and then solve those problems. Garner demand with good articles that offer good products, and call readers to action at the end of your articles. Get in the habit of doing this routinely, and you will experience success.

The articles should short and to the point. Use less than 500 words and catch your readers’ interest at the introduction. Web readers tend to have shorter attention spans, so its best to catch their attention quickly in your article. You can always add more explanatory information later in your article, but make sure the first line or two will keep them reading.

Crafting a quality title is something you will want to focus on with article marketing. Take the time to consider what phrasing will really draw your readers’ interests. Think of articles that have piqued your interest because of the title. You should base your next article titles after these models.

When writing, it is important to be aware of the work put out by other authors in your genre. Find topics that have been written about too much, and ideas that haven’t been written about enough. Instead of copying the work of other writers, develop your own personal twists on a popular theme and go from there.

Write evergreen material. Don’t choose topics that will soon be old and out of date. Your readers should be able to read your articles a year from now and the information still be correct. If they like your old content, they are sure to like your new content even more.

You should aim to write your content using your voice. If you have to search for words in reference books do not submit it! The audience will know that the content is not you speaking and will most likely avoid reading any more of your content.

Because your title appears in searches, title tags, and the URL, it is crucial. It’s up to you to create a title that is relevant and includes the most important keywords. Be sure your titles are catchy and creative.

Strive to solve a common problem with every article and teach your viewer something new. Any problem that you see commonly among your customers or reader base is a good point to focus on, as solving this problem would attract many new readers.

You should know what your customers need when you are writing for them. Make sure you understand what your readers are looking for by taking their comments and e-mails at face value and considering them.

Make certain that you submit high numbers of articles. Submit consistent articles in a timely manner if you blog. If you desire to promote one keyword, you should submit a lot of articles that contain it. Most keywords are now highly competitive. To counter this, you must provide at a minimum five articles to various directories and at least ten to different public blog networks. If you desire a high rank, you should post at least 50 times in blogs.

If it is relevant, link articles to other articles on your website. This action can be useful if your article is copied by someone without your permission. You might not know they do that, but when people do that they tend to keep the entire article, including your link, which readers can still use.

Check that your settings for sharing are appropriate for public access on your Facebook page. This is a good idea, because you want others to have the chance to locate you and share your information without having any problems. However, make sure your content is share-worthy to your followers.

Good organization and self discipline are the keys to preparing content for article marketing. Make sure you have all of your resources sorted and ready to use before you start writing your articles. Treat it like a normal job; have certain hours each day when you will be working on creating content.

In conclusion, this article contained both old and new article marketing advice. Hopefully, if you implement the suggestions given here, you can begin doing article marketing or enhance what you already have done.

Article Marketing

At A Loss On Where To Start With Article Marketing? Read These Tips For Ideas

A great way to begin an article marketing strategy involves reviewing magazines. Study the articles you read very carefully, and analyze what exactly makes a good article.

How can buyers find the articles you’re selling? Find the top directories and submit articles to them often. Listing with all 10 sites, gives you the best chance of your article being listed in search engine results and found by interested buyers.

The title tag is something that you will want to complete effectively. It is crucial you include in the title tag keywords pertaining to the site. Also, it must describe that page in your website in a manner that is set apart from other websites title tags.

Mistakes are certain to occur at some point. Learn from your mistakes and find ways to create quality content in spite of your weaknesses. Use the stories of your mistakes to connect on a human level with your audience. Be honest and share what you have learned from your mistakes to create articles that have a ring of truth.

Do you need article ideas? Consider writing from someone else’s viewpoint. For instance, if you write travel articles, consider targeting a subgroup of your niche. Write advice for parents traveling with children in tow. Conversely, you might write tips relevant to traveling as a senior citizen. If you solve the problems that your readers are concerned with, your blog and topics will always be relevant and in demand.

Don’t just submit to article directories, but also to blog networks. Blogging has increased in popularity recently. If you can start in a high trafficked site, you will see an increase in traffic to your website. Incorporate your details into every article to make sure people know where to find your blog or website for future reference.

Spinning articles leads to disastrous results. Although these particular tools sound like an excellent method of generating a ton of content quickly, the quality of this content is going to be very low. After you make all the necessary edits and corrections, you probably could have written a new article in that same amount of time.

Your articles should have good content. Great sources for information include eZine Articles and Google. Another great, but often overlooked, resource is books, which are full of great concepts that are not readily found on the Internet.

Make sure your articles are readable and accessible for the average reader. Readers will not read your article if the overall readability is low. Shorter paragraphs and familiar words help to aid in readability.

Once you have submitted your articles to directories, keep close track of them. Looking over an article’s statistics, from the number of readers it draws to the amount of time each spends reading, can enlighten you about which topics are most interesting and attractive to readers. By using this information, you can spend a bit more time in that topic area.

Do you best to keep your writing on one page when writing for article marketing uses. This is tempting to do, because of the fact that more webpages means more space for advertisements and more opportunities for search engine optimization. This will make your site less annoying for readers to use. If you do have to break up an article into multiple pages, you should include a link option to view it as a single page.

Quality articles that are well-written can effectively convince potential customers to invest in your product. These people are way more likely to buy from you and tell their friends.

You should always write in your native language. Unless you can fluently write in a second language, do not try to market to those who speak another language. You may say things you honestly never meant to say! Besides, each culture reacts differently to marketing techniques and what works with an English-speaking audience might not convey a positive image of your business to another audience.

You should not spend the bulk of your time convincing your readers of your proficiency. You should try to give them quality articles that will help them. This will demonstrate your competence better than anything else.

Don’t give your articles boring titles. Don’t rush the process of writing a title! Take your time. You will get more readers this way!

Article marketing requires a fair amount of learning before you can get started, so consider practicing on a personal blog. Doing this makes you more knowledgeable for when it comes time to market your actual company.

You can use new articles to promote older content. Linking to a previous article is a great idea. This practice is acceptable, as long as you are linking to an article with valuable content. Be proud of the work that you have done!

Watch your article length, keep it to no more than 500 words, and start with an engaging first paragraph. People have limited focus, so reel them in at the very beginning. Once you’ve hooked your readers with your opening lines, you can always provide further explanatory information in the rest of your article.

Try to keep your articles varied so that everyone remains interested, including you. Throw some how-to type articles into the mix along with informative articles that define common terms to get a blend of different types. A device you can use effectively to vary your article writing is to pose a question and include it as the title to your article, which you then respond to in your article.

Article marketing is closely related to search engine optimization and other Internet marketing techniques. Do some research about SEO techniques and do not publish an article until it is properly optimized with keywords and links. Simply writing and submitting your articles is not sufficient. You must have a direct approach and a goal you wish to target.

Suitability is the name of the game. You have to adhere to the magazine’s requirements before anything else. Use your creativity to give them what they want. If your creativity closely matches the magazine’s interests, then you are more likely to have an editor send an acceptance letter to you. This is the key to generating new revenue through article marketing.

Organic SEO Europe

The Best Guide On How To Succeed In Article Marketing

Today, article marketing is an extremely prominent way of marketing utilized by online businesses. You might not become an expert at article marketing instantly. For successful article marketing, you need lots of information, and you can find it in the tips below.

A vital article marketing component is writing articles that convince people in your target audience that they need your product. To connect with your readers, you need to know what specific content appeals to them.

Contemplate outsourcing. It’s not a bad thing if you don’t have the time or skill to be able to create your own high quality articles. This is where hiring someone to create articles for you may prove to be a good idea. Spending money on outsourcing will help you save time and produce more articles.

Touching vocabulary and human interest perspectives should be used when you are putting an article together. You want the reader to identify with your thoughts enough to stay on the site a little longer. People are frequently repelled by writers that sound too aloof and inhuman.

Come up with titles for your articles by doing keyword searches. When you have figured out what your topic is, go to a keyword search tool and key it in. It will produce a lengthy keyword list. Get your title from this, as well as keywords to use in your article.

Your content should be closely aligned with the main topic. IF you are promising an article about article marketing, make sure your content reflects this. Make the product you are selling a link, rather than allowing it to take over the entire page. These things will be recognized by the search engine, do not do this.

Know your audience. Demographics are also important, as you will want to take all people into consideration. Consider the people for whom you’re writing and the reasons why these people would like to check out your article. Once you do this, make sure you answer all of their questions and solve any problems they may have.

Be sure to have a strong statement. At the conclusion of your articles, make it clear to your readers what they should do. Make it easy and obvious for them. When you give customers the information they need, they will be more inclined to act.

Do not waste time and energy on empty words. Make sure your articles answer customers’ questions or fulfill their needs. The contents of your articles should be your major focus. It’s not hard for readers to see when you’re writing to milk money rather than to provide useful information.

A smart method of building backlinks is to use article directories, and therefore, you need to take advantage of the very best ones, after you have made a posting to Ezine Articles. Great directories include ArticleDashboard, Articlebiz, GoArticles and A1Articles. There are virtually an unlimited amount of directories available to you, so invest in a little research and determine how to achieve the most bang from your article writing buck.

You want to put relevant content into your articles. People are reading your article because they are looking for information. Make sure to include many facts in your article. Your readers will appreciate the time spent at your site if they have enhanced their knowledge.

Most readers don’t want to be bothered by clicking on different pages to read through the same article. Naturally, you will wish you could spread the article over more than one page so that you can present more ads and keywords on each page. The irritation experienced by readers confronted with multi-page articles far outweighs any potential marketing benefits. If you absolutely have to have your article on multiple pages, at least offer your readers a noticeable link to a single page version.

You should always take time to familiarize yourself with the policies of any article directory you consider submitting your articles through. Article directories have different rules.

It is important to make your headlines interesting and bold when marketing articles online. Once they are interested, there is a better chance that they will take the time to read the articles.

In order to receive natural backlinks, you should always write excellent content that many different webmasters would like to link to. Don’t just use a bunch of spun articles to provide content for your site. If these articles are uninformative, no one will want to link to your content and then you have to work harder at getting links yourself. Other webmasters will want to share high quality, original information with their readers, so they will link to your site.

Proofreading is an important, but often neglected step in the writing process. Poor grammar and spelling could hurt your credibility as a writer. Fact check your articles, as well as proofreading them, in order to ensure everything is correct and up-to-date. If you post false information, your readers won’t trust you.

Remember to have the URL for your site with your biography in articles you put out there. It is smart to do this with a hyperlink that includes some sort of call to action, like “visit for more information.” Not only does this give you a backlink, but doing so will increase traffic to your page and help to spread your good reputation.

When you market your site, you have to make sure that content is interesting. Write your articles in an informal tone that is warm and inviting. Introduce your technical information so everyone can understand if you want your complex articles to remain friendly. If anyone can understand what you write, your readership will be large.

Article writing for a living can be a tough field for a beginner, so you might want to consider starting first with an established company. If you market through a second company first, you can gain experience, and then merge it with your primary business.

If you wish to get your business more customers by promoting it through articles, then be prepared to put the above tips into practice. Use the best strategies and take the time to write quality articles that will attract attention. Using the advice in this piece is a good way to get the understanding you need.