Tag Archives: mobile marketing messages

Mobile Marketing

Learn Effective Mobile Marketing With These Simple Ideas

Richard Vanderhurst_Learn Effective Mobile Marketing With These Simple Ideas

Mobile marketing should be part of your business plan but it is difficult for newcomers to understand and apply correctly. There are such a variety of options available that you must educate yourself to be fully able to choose the right options. This article will address some ways that you can make your mobile marketing campaign great.

Observing your competitors successes can be a great method for keeping abreast of newer trends. The key is to catch the eye better than the others.

If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Using this type of marketing can feel intrusive to your customers if you are not careful. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Honesty will build trust and loyalty for your brand.

Try creating a mobile app. Customers can use the app to conveniently keep tabs on possible sales and special offers. It improves your brand recognition and helps increase customer flow. The prices of apps can vary widely based on different factors, so consult a professional if you need assistance during development.

If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Start your SEO process with Google, as it is one of the largest search engines in the world.

If there is a call to action in your mobile campaign, promote it to increase the success rate. You can advertise on social media websites, on your business website and even at your physical location. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.

Stick to dedicated short code. This can be expensive, but it protects your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.

Try putting quizzes and trivia into your mobile marketing campaign. Many people will answer quiz questions that they get on their phone via text message. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.

The use of mobile friendly maps will help attract local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.

Consider mobile marketing as an investment. Your customers will be looking for incentives in your campaigns. Possible incentives can include weather alerts, promotional codes, or local event information. However, a coupon offer can increase sales during your campaign.

Make sure you research who your audience is. Know what your target audience responds to before you start designing a mobile marketing plan. Is it possible that they use their computers less than their phones? Do you know what operating systems their phones use? Find out about the people you want to reach, and you will be able to reach them.

Mobile marketing messages should be clear and brief. Make sure your message is concise and understandable.

Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. If you need unbiased opinions, you can hire testers.

Location is of the utmost importance when you are engaging in mobile marketing. Mobile marketing is unique in its ability to report exact locations. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.

Use your mobile marketing campaign to advertise special offers, gaining you more participants. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! They will be more likely to join your campaign if they are going to benefit. Present your mobile campaign as a great way to have fun and stay informed of special offers.

Keep you messages short and easy to understand in your mobile marketing efforts. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing demands short, concise, and direct messages to consumers.

Your mobile marketing messages should provide value to your customers. Try to use a value that will attract their attention. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. Family related content is a wise choice for middle class family demographics.

If you want to be successful with mobile marketing, only send messages with valuable offers. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

Purchase dedicated short codes to ensure the authenticity of your company. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. People will begin to recognize the short code and relate it to your business. It is an affordable way to avoid any potential legal drama later on down the road. If code sharing companies abuse the system, you might get into trouble as well.

Mobile marketing messages should include a discount code or a promotional offer. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.

As you have seen, it’s important to understand how to implement these mobile marketing techniques to best suit your business. This will make it easy for you to know which one would fit your business needs perfectly. The guidelines above are an excellent starting point.

Richard Vanderhurst

When Is The Best Time To Send Mobile Marketing Messages?

Mobile marketing introduces your services and products to a wider, untapped audience. Mobile phones are extremely popular and most customers own one.

You should test your website or ads through different browsers for mobile device usage. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. As a result, your website, content, and ads might look fine under one platform but not under another. At a minimum you would want to check how it looks on the most commonly used phones.

One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. Apps that provide helpful information and tips are very popular. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.

Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. You could offer apps specific to your business to better promote your company via mobile marketing. There is a ton of variety to choose from, which will help you customize your app to the fullest.

You will see a good rise in profits with mobile marketing. More people than ever use their phones to check social media sites and to download applications. These are both excellent places that you could be marketing your business. It is a must that you deliver your marketing efforts to the customer.

A home base is essential for your standalone mobile platform. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not ever base everything completely on a mobile marketing campaign.

If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. Some users feel that SMS is too invasive into their personal comfort and space. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.

Start with a campaign technique known as picture-to-screen. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. They can then be displayed on multiple digital billboards or on a single screen.

Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a site that looks good and works well on mobile devices can be a challenge. For best results, it is best to outsource this task to someone who is qualified to do it.

Try A/B testing with your mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For your landing page, have two different versions and see which is more successful. Whichever one wins should be your permanent choice.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Following your principles will enable you to be focused on your target.

It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. The messages should work just as well on Blackberry, iPhone, and Android devices. Simple messages that will work for all these is easier than custom fitting one for each. Keeping it simple is what you should strive for in mobile marketing.

Use your standard website to your advantage. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. When your customers visit your website, they will see how to connect with your business when they are on the go.

Make sure you research who your audience is. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they more likely to use mobile devices than desktops? What operating systems do their phones use? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

Incorporate quizzes, surveys or trivia into your mobile marketing strategy. Many consumers will respond when quiz questions are sent to their mobile phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

Use various marketing items simultaneously to provide event information for a larger impact. If you are having a big sale, use direct mail to inform your customers well in advance. Send an email a week before the event, and a text reminder an hour before the sales starts.

Include a promo code or a discount offer in the mobile marketing message that you send out. Customers are more inclined to visit a website if they can get a discount.

Try your hand in multiple marketing arenas for increased success. You need to expose your message to the largest audience possible, so advertise it on social media, your website and even in your store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.

You will be able to grow your business as mobile device ownership keeps rising. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. Use the great advice in this article, and you are going to be light years ahead of the competition. Good luck with your mobile marketing campaign.