As far as marketing goes, almost nothing is as effective as Facebook. Facebook is fast becoming the biggest social media website in the world, and business owners are harnessing its power to improve their marketing strategy. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.

Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.

Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Any administrator can type in keywords using this tool that will automatically filter it out.

Do not create a Facebook page if you lack business from regulars at your company. Random customers have no incentive to keep up with your posts. Instead, put your money into Facebook ads.

You can covert visitors into followers by hiding content from people that aren’t fans. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Just hide a small portion of content so you don’t lose SEO.

Ask people in your fan base to comment on your recent product decisions. This will encourage dialogue between customers. A great way to do this is by getting them involved in business decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.

Many companies are using Facebook to market today. If you use it the right way, you can get people interested in your business. Keep what you have learned in this article in mind, to help your business to be as successful as possible.