The phrase “mobile marketing” is open to interpretation. It will mean different things to many different companies, and it can be applied in more than one way. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. The article below is all about learning to understand and profit from this growing market.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. For example, many people like to download apps that have local information or tips. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.
Never send unnecessary messages to your customers. When messaging clients, make sure you have something interesting to say. Nothing will sink a business faster than random, bothersome messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Make sure you give incentives when you market your own mobile marketing campaign. Offer information about local events, weather reports or area hot spots. However, a coupon offer can increase sales during your campaign.
If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be hard to make a mobile site that is appealing and attractive. Leave this to the professionals if you doubt your talent at all.
Have QR codes on your printed ads for the more tech-savvy consumers. This makes it easy for smart phone users to access your site and use your coupons. All of your brochures, cards, and catalogs should have QR codes on them. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Do not go into a mobile marketing campaign without any clear objectives. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. Customers may feel angry about the amount of texts they are receiving. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. A policy of honesty is the best way to build trust with your customers.
In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input. You should make it easy for someone to add themselves to your company mailing list.
Put any and all links on your webpage if your company is geared for social networking sites. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
Include maps designed for mobile devices on your site to bring in local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. Your website and your ads can look totally different on one device than they do on another. View your site on several mobile devices to ensure that it is fully accessible.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Talk about it on your site and social media and place ads about it. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Your messages should work on all mobile devices no matter the platform. It can also save time and effort if you write simple, non-customized messages that suit every platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
If you make it easy to share your mobile marketing, your clients probably will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
As discussed earlier, mobile marketing strategy can differ greatly from one business to another. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. Using these tips, you can see the benefits of mobile marketing for your business.
