Are you making use of Facebook marketing for your business? If not, you are missing out on a lot of people that might buy your products. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to learn how to build a strong Facebook marketing plan.

Hold Facebook contests. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Follow through and actually award a prize or you will appear dishonest.

Make your page stick out. This can be done by using colors and photographic elements. Facebook users usually respond better to these pages compared to plain ones.

Consider creating a Facebook group rather than just a page. This can encourage subscribers to make a community online and communicate regularly. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

Facebook Offers give you a way to promote yourself. All that needs to be done is you should get the offer set up and use the Promoted Post option. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

Consider buying advertisements on Facebook. These ads can target a specific market if you desire. If you have a budget, do as much as you want. There are no long-term commitments. The ad can be paused, discontinued or deleted at any time.

If your business isn’t on Facebook yet, you should be inspired to change that now. You have learned some helpful advice. Regardless of your history with Facebook, there is always room for improvement. Apply the advice above, as they will make a real difference.