Tag Archives: mobile marketing strategy

Mobile Marketing

What You Can Learn From Your Mobile Marketing Campaigns

The phrase “mobile marketing” is open to interpretation. It will mean different things to many different companies, and it can be applied in more than one way. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. The article below is all about learning to understand and profit from this growing market.

One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. For example, many people like to download apps that have local information or tips. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.

Never send unnecessary messages to your customers. When messaging clients, make sure you have something interesting to say. Nothing will sink a business faster than random, bothersome messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.

Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Make sure you give incentives when you market your own mobile marketing campaign. Offer information about local events, weather reports or area hot spots. However, a coupon offer can increase sales during your campaign.

If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be hard to make a mobile site that is appealing and attractive. Leave this to the professionals if you doubt your talent at all.

Have QR codes on your printed ads for the more tech-savvy consumers. This makes it easy for smart phone users to access your site and use your coupons. All of your brochures, cards, and catalogs should have QR codes on them. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

Do not go into a mobile marketing campaign without any clear objectives. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.

When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. Customers may feel angry about the amount of texts they are receiving. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. A policy of honesty is the best way to build trust with your customers.

In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input. You should make it easy for someone to add themselves to your company mailing list.

Put any and all links on your webpage if your company is geared for social networking sites. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.

Include maps designed for mobile devices on your site to bring in local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Use a variety of ways to communicate your marketing efforts. This will be much more effective. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.

Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. Your website and your ads can look totally different on one device than they do on another. View your site on several mobile devices to ensure that it is fully accessible.

Try special deals or discounted offers to attract customers in your mobile marketing efforts. Talk about it on your site and social media and place ads about it. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.

Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Your messages should work on all mobile devices no matter the platform. It can also save time and effort if you write simple, non-customized messages that suit every platform. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.

To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.

If you make it easy to share your mobile marketing, your clients probably will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.

As discussed earlier, mobile marketing strategy can differ greatly from one business to another. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. Using these tips, you can see the benefits of mobile marketing for your business.

Richard Vanderhurst

Reach A New World Of Customers With Mobile Marketing

Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. In this article, we will provide tips that will enable you to have success in mobile marketing.

Mobile marketing should be developed one step after another for best results. This should be something you do as well. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Make use of all the tools you have available.

Add features to your website like directions and maps, and make sure they are mobile-friendly. Most people use mobile devices to aid them in traveling to various locations. Make yourself accessible. Ensure that your maps can be easily read on the small screen of the average mobile device. Include a link that allows the customer to find your location through Google Maps.

Especially when it comes to your mobile website, you must remember that less is more. You cannot have lengthy product and landing pages here that go on and on, just to stuff in keywords without really saying anything of value. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. To help increase business you may wish to send promotional codes. Using special tracking codes, you can link these coupons to your website. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.

Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. They need to be able to understand and absorb your message in that brief period.

Sending offers out too frequently can turn some of your customers off. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Make your offers something special so your customers feel as if they will miss out if they don’t take the offers right away. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. You should get the word out on social networks or in other ad forms. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. Show it as something fun and popular way for them to stay updated about what you offer.

Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. Apps have become very popular because they are so helpful. In an app, you can include a link to your product, services, or website. If applicable, consider selling the app for a small amount for an additional revenue stream.

Begin by assembling a functioning database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. The reason is you must have their permission before you begin doing this. You can get permission through the web or by the reply of a code.

It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Your messages should work on all mobile devices no matter the platform. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Keeping things simple is essential in the game of mobile marketing.

You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.

Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. For example, use a direct mail campaign to inform customers of an upcoming sale. Let people know via an email about seven days before the sale happens and text them about an hour before.

Use your normal website to promote your mobile site. When you advertise your mobile application on your website, you will increase your traffic. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.

Be relevant with your campaign. Be purposeful when using mobile marketing. Each communication you have with your customer should be directed at promoting your business through the presentation of new information or opportunities for your customers or potential customers. If you provide things they desire and require, they will utilize your business.

To maximize your campaign’s success, you need to promote your call to action. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. This ensures that your campaign receives as much exposure as possible, and also allows your customers a variety of ways to connect with your business.

Clarity and simplicity are the keys to a good campaign. Keeping the minimum number of clicks feature will help maximize your success. A mobile keyboard can be a hassle to work with because it is so small. So keep your mobile marketing campaign at a minimum.

The many different techniques used in mobile marketing are all based on a few shared principles. They do vary though, especially when it comes to the technology used to create them and their specific applications. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.

Richard Vanderhurst

Getting The Most From Your Mobile Marketing Efforts

Mobile marketing can mean many different things. It is utilized in different ways by different businesses. The essential definition of mobile marketing is simply marketing to users on cell phones or other mobile devices. In this article are some valuable tips, which will show you how a mobile marketing campaign can benefit your business.

A call to action on a mobile phone needs to be easy to complete. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. If it is not easy to get on your mailing list, your customers won’t bother.

Location is everything in mobile marketing. Your mobile customers can use their phones to quickly locate your store. This means that mobile campaigns can do things no other kind of marketing can. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.

Work for your customers. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you cannot determine what your customers want, you won’t make any profit from them. Learn as much about them as you possibly can to be most successful.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. You should also learn what your customers desire, and try to fulfill their wants. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.

Start mobile marketing campaigns with clear, definite goals. At first, you need to understand what goals you’d like to achieve through mobile marketing. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.

Professionals will often take their mobile marketing strategy in small steps. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use all of the tools you can.

Make attempts to go viral in order to ensure your advertisements are seen by many people. They may pass it along and increase the reach of your mobile marketing.

Use your mission statement to keep your efforts focused. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.

Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. If you send messages that don’t work, it will be counterproductive to your campaign. Let coworkers take a look at it first to see what they think before you actually send it to customers.

Your mobile website will need to incorporate some search engine optimization rules to be more successful. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.

Don’t get too aggressive sending out offers. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Doing so makes your client feel as though they may miss out on something. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. Design new campaigns by using strategies that have been successful in the past.

It is just as critical to compare mobile website experience between different devices as it is when you are comparing experiences of different browsers on a desktop computer. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. At the very least, be sure to test them out on all the popular mobile devices.

Make sure you research who your audience is. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they use cellphones more than they use computers? What operating systems do their phones use? Find out as much as you can so you can make a better connection with your audience.

If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.

If you want to see your profits go up, try some mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. Use social networking sites to boost your mobile marketing. Make sure that you are bringing what you have to offer to the people, don’t make them have to find you.

In order to entice customers and expand your branding, use QR codes. They can be used to share many things including both information about your product and discounts. QR codes are convenient to scan with a smartphone, and even easier to use. By using this resource you can interact with your customers while you have their attention.

Mobile marketing covers a certain number of practices, even with a broad definition that is not clearly defined. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users’ needs. From the knowledge presented in this article, it should be apparent how your business can benefit from mobile marketing.

Richard Vanderhurst

Proven Ways To Increace Business With Mobile Marketing

Mobile marketing is very effective when used correctly, but determining the right mobile marketing strategy for your own business can be hard. You need to understand and choose the most suitable ones from among the many techniques, approaches and applications available. Keep reading for tips and ideas on how you can make sure that you get the most out of your mobile marketing plan.

Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say. Mobile marketing has been known to fail when businesses become too casual with their text messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.

Offer something that is valuable to the type of customers you want to entice. Provide value to get the attention of people outside of your friend circle. If your messages are being targeted towards business owners, you might want to submit vouchers or coupons to nice eateries. If you want to target the middle-class family, your offer should be something related to family.

Integrate all of your marketing strategy into one main marketing mix. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. If your audience is more actively engaged with your message, as opposed to simply reading it, the faster your sales will increase.

For an email campaign to have maximum impact, the emails need to target mobile users as well. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people are now checking email with the mobile devices, so emails should be mobile friendly.

You can gain an advantage by keeping an eye on what your competitors have been doing. You need to stand apart from the competition.

Maximize the potential of your regular website. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.

You should link your website to your social media site to get more exposure. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.

A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. Sticking to your convictions will keep you on the proper path.

You should remember that Internet navigation is a lot harder on a mobile device. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.

Enlist the help of your friends and family to help with your mobile marketing campaign. If you can afford it, you might even want to hire someone to give you an objective opinion.

Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. When used improperly, SMS can do more damage than good. It can feel very intrusive. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Making promises and keeping them builds trust among your consumers.

Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.

As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.

Make sure that you add mobile friendly directions and maps to your website. Mobile devices are being used by a large number of people to find directions. Make your business easy to find. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Include a link to the Google Maps website for accurate directions.

Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be hard to put together an effective and successful mobile site. If you want the best results, spend the money on a professional with the appropriate expertise.

When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. Existing customers are more likely to positively receive text messages and promotional updates. When new customers see mobile marketing efforts they usually think it spam.

Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. Apps that can give people tips and useful information tend to be popular. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.

As you have read, mobile marketing may be essential to current and future plans involved with your business, along with knowing about the different techniques. This empowers you to determine which techniques are best suited to your specific business needs. These tips should help you get started.