Are you aware of mobile marketing? Does your business have a set marketing plan in place? Would you like to improve this plan if you do have one? Is the method you have in use meshing with your company or working against it? Have you implemented your plan correctly? If you cannot answer these questions confidently, look at the tips below.
Just like your regular business website, your mobile site should be search engine optimized. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.
Work your social networks to generate the most interest in your mobile marketing. Use all Internet resources to enhance your mobile marketing campaign. This may include a store window, your business website, a presence on Facebook or the sending of Tweets. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. There are many different mobile devices that content can be viewed on. You need to write a script that can be used across all devices to get the most out of your campaign.
Build a good database. Cell phone numbers are not the only thing you will want to add to your list. Get permission before adding anyone’s cell phone number to your list. Permission can be obtained through a form over the Internet or by text.
Make sure you have a business presence on each popular social networking site. This will help people finding your business. Focus on the core social networking sites at first, then expand to lesser-known sites. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
Before mass producing your mobile marketing scheme to all your customers, do a test batch first to ensure that it is working as it should. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Test your campaigns on your friends and colleagues first.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. A well-timed text message could be just the right spur to drive customers to check out your event.
Test your mobile adds on different phones and mobile websites in the same way that you would test a new website on more than one computer. There are a variety of different mobile browsers, and each device has a different screen size and resolution. From one device to another, your website and your advertisements may look completely different. Perform tests on the most current, popular mobile devices on the market.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Mobile platforms that are designed as standalone also need home bases to be successful. Your mobile marketing efforts should be directed at pushing people toward your home base, or helping them keep in touch with those already familiar with your home base. Don’t base your whole approach on the use of a mobile platform.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Keep up with the latest technological innovations and apply them to your marketing plan to stay competitive.
Make the time to fully test your content. It’s important to be certain that your recipients can to see the content you have sent. You can recruit family, friends and colleagues to receive your test messages to ensure that your campaign is going to work with a variety of mobile devices.
Keep a close eye on the competitions promotions and ideas, especially successful ones. It is a wonderful way to find out what works and what does not. You need to stand out in a crowd of competitors.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Mention it in other ads, on your website and on social networks. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Let them know it will be fun and they will be better informed.
Professionals will often take their mobile marketing strategy in small steps. Take this same approach. You need to continue to socialize in your marketing network to build it up. Leave no stone unturned when it comes to your marketing strategy.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. Therefore, your mobile marketing site should be easy to use. It may look very simplistic on a computer, but when using a mobile device, it will look normal. The important thing is keeping access open to both computer users and mobile users.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.© Copyright 2013 Richard Vanderhurst, All rights Reserved. Richard Vanderhurst