Facebook is a very popular Internet site due to the way it can easily connect friends and family. You can use Facebook to market your business. This article gives you excellent advice on how it’s actually done.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

When you are using Facebook for marketing, you must make your page stand out from among the crowd. You can do so by giving your page an attractive and eye-catching design. Those on Facebook are more likely to visit a vibrant page instead of a dull one.

Don’t let your Facebook page become overrun with spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.

Have you looked into using custom tabs on your Facebook page? You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, if you have contests, you can create a contest tab with information about them.

Instead of shunning Facebook and its potential, acknowledge that it really can help your marketing efforts. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.