There are some practices you need to be aware of when promoting your company using email. Avoiding spam folders is key to having the reader see your email, but how can you know if your messages are effective. Read this article for solid advice about email marketing.

Focus on your target market. When you have a substantial number of readers, brainstorm ways to have them sign up friends. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This is a great method to use to organically grow your base.

Always proofread your emails. Be certain that anything you send out is grammatically correct. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Double-check your links to make sure people can access your website.

Avoid sending more than one marketing email per week. Most of your customer base probably has to tend to many other email messages each day. If you start sending more than one email a week, customers might stop paying attention to them or unsubscribe altogether, which wastes the great content you spent your time and effort assembling.

Ask your customers for expressed permission if you want to send them email messages. By doing so, your gain customer trust, and protect your reputation. You may even be banned by some ISPs and this can severely impact your business in a negative way.

The tips you just read constitute a simple guide to take an email marketing campaign from borderline spam to effective and profitable in no time. Apply them to any project you already have running, or use them to draft up a new campaign, and you’ll find the success you’ve wished for is achieved rapidly.