Tag Archives: customer base

Social Media Marketing

Learn How To Make Social Media Marketing Work For You

You can build up your customer base just by using social media effectively. This sort of marketing benefits new businesses and thriving businesses. Read on to learn how to expand your business through social media.

To help your website become friendly and interactive with social media marketing, you should add ratings, comments and the ability to sort items. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.

Anytime you post on Twitter, make sure a tag is added on. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. Thus, you need to pay careful attention to the tags you use so that your postings get to the people who want to see them.

When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.

Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Offer relevant information about upcoming sales promotions or grand openings. Let them print your coupons and allow them access to your limited offers that are only reserved for your Facebook friends. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.

The advice and insights presented in this article will empower you to make your name known in social marketing circles. If you include social media marketing into your current business plan, you should quickly see results in the growth of your customer base. As long as you devote the time and effort necessary, using social media marketing strategies can be extremely profitable.

Facebook Marketing

Lost When It Comes To Facebook Marketing? These Tips Will Show You The Way!

Nothing infuses a business like a great new marketing campaign, and there’s hardly any better place to launch that effort than on Facebook! It is a social media channel that allows you to get your business enterprise on the road to real success. Learn what you can do in the article that follows and use the tips it contains.

Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. It is especially important to respond quickly to anyone who needs help or posts a complaint.

Try to use Facebook ads. Your normal posting will only deliver so much in term of promotion for your product or service. To achieve real results deep into your customer base, Facebook ads may be ideal. They generally do not cost a lot, and they can help you a lot.

Consider carefully before you promote your business on someone else’s page. If you post on someone else’s page, it can lead to attention. However, it needs to be the type of attention you need. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spam at all costs.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. It is great to get a lot of people to like your page, but you want that to translate into money or it does not really mean anything. Look at your results and make tweaks to your strategy if you do not make what you expect.

The weight on your shoulders to build profits can be huge. Facebook is a great way to reach a huge customer base quickly and efficiently. Utilize the great tips from this piece to get a real leg up.

Facebook Marketing

Get Helpful Tips About Facebook Marketing That Are Simple To Understand

Facebook is ready for you to join, so what is the hold up? Do you need answers to your Facebook marketing questions? Are you interested in discovering the most effective methods? If you do, this article is all you need to make a simple and effective marketing campaign.

Always reply to comments posted on your wall to give followers a sense of connection with you. This means checking you wall for questions or comments regularly. Reply right away, particularly if the posting included a complaint or customer service request.

Make sure that your Facebook page is spam-free. Sites that are riddled with spam can end up turning potential customers off. Your administrators can update the filters as new spam is added to your page.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.

Remember the customers you already have. Some marketers focus on getting new subscribers instead of taking care of their exist audience. A respected audience is a happy audience. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Look into a Facebook advertisement to sell your product. You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. This is a valuable tool as you do not have to commit funds long-term to the advertisement. When the promotion is over, you can put an end to your ad.

When you’re marketing something, know that there are no guarantees. What you can rely on is expert advice like that which you found in this article. Use the tips you read here as well as your own experience to learn what works and what doesn’t. Your customer base will go through the roof.

Facebook Marketing

Useful Tips And Advice About Facebook Marketing

A new and exciting marketing campaign really can help a business, and Facebook is a wonderful launching pad. This unique platform can be of great benefit to your business. Discover how to do this by reading the article that follows; it is full of useful advice on marketing with Facebook.

Talk with fans regularly to see what they want. If a person takes time to post on your page, make a note of what they said. You can gain valuable ideas from these posts. Remember that customers are the lifeblood of your company. If they desert you, you are toast.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. This can be done by using colors and photographic elements. An appealing page is much more enticing than an ordinary page for Facebook users.

Target advertisements directly to your customers by using the “custom audiences” tool. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.

Consider buying advertisements on Facebook. You can alter your ad to your customer base to maximize profit. Your budget can be your guide. There isn’t a huge contract either. The advertisement can he halted at any time.

A good way to convert visitors to your page into followers is to hide content from non-fans. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.

It can be very stressful to make positive changes to your business. Facebook is a great way to reach a huge customer base quickly and efficiently. Use what you learned here to give you the upper hand.

Social Media Marketing

Great Suggestions To Propel Your Social Media Marketing Forward

If you are a business owner, it is quite probable that the customers you have make regular use of social network sites. You should join them and put your business onto a site for social networking. Do a little poll within your existing customer base, and see which social networking sites they are part of.

Businesses that rely on Twitter to promote upcoming sales should make an effort to interact with customers. You will be more respected when you answer questions quickly and accurately and thank followers who mention you. Two-way interaction is the key to grooming customers. You will also establish yourself as a real person and not just a business entity.

Each blog post should include an option to share the content on Facebook or another social media site. That way your visitors can share your blog with their Facebook friends. This helps to increase the numbers with access to the blog, which, in turn, brings in more visitors that may decide to use your service or possibly buy your products.

Invite all the people you associate with to your social media page when you use social media marketing. Even if they do not use your niche they can share it with people that do.

Put a Facebook “like” button on the top right corner of your blog. This box lets people LIKE you on Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

It should now be obvious, social media is an essential marketing tool for any business. Not only can you interact with your existing customers and grow your customer base, but you can also show the world exactly what your business can offer and what it stands for. Put the tips from this article to work for you, and see what social media marketing can do for your business.

Mobile Marketing

Mobile Marketing That Will Bring You Results

Richard Vanderhurst_Mobile Marketing That Will Bring You Results

Since there are a myriad of things to consider when promoting your business, when the time comes to initiate a mobile marketing strategy, you might wonder where to start. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.

Do not send irrelevant texts to your customers. When you message your customers, be sure that you have something important to tell them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.

Keep mobile marketing content messages brief and to the point. Send a clear message your audience can understand quickly.

Standalone mobile platforms need to have home bases if they are to succeed. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. A mobile platform should just be one part of your entire business.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.

While there are many different mobile marketing techniques, they all share common fundamental concepts. The difference is their approach to technology and application. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.

Email Marketing

Get Good Email Marketing Advice From These Tips

Richard Vanderhurst_Get Good Email Marketing Advice From These Tips

While it is essential for all companies to market their products, not every company utilizes email marketing as a method for boosting sales. Email marketing is a great way to increase profits. The following are some good ways you can drum up business using email marketing.

Do not send email to anyone who has not given you permission to do so. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails.

You want to make sure your sales list is a highly targeted one. To do this, you must convince your best customers, as well as their friends and contacts, to join your mailing list. Design your mailings with an air of exclusivity, providing special content especially for those on the list.

For the most effective email marketing campaigns, make sure that your mailing lists are built organically. This is far preferable to purchasing lists that contain subscribers who may not have any interest in your business. Instead, take your time and use effective methods to gather information that will help you to grow your list of readers organically.

A great way to get clients to look forward to your emails is to include a coupon or other special offer in them. Add a link in your email and ask them to follow it for more information. End your email by telling them how much money they can save when they check out your coupons.

Do not continuously insist that your subscribers “Buy Now.” People can recognize this kind of approach easily. If you do so, your work looks like spam. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. They’ll appreciate this and will most likely buy from you.

To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. Referral programs are helpful to increase your customer base.

Educate yourself on what you should not do by checking out actual spam messages. Get a free account and sign up on a few websites. The spam should come in quickly. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Take measures so your emails look distinct from spam.

Take the time to send a message to your subscribers on their birthdays. Allow your subscribers to list their birthday on their sign-up forms if they wish, so that you can set your email program to automatically wish them a happy birthday. This helps customers feel like your business cares. To maximize the effect of this technique, send a coupon or discount code along with the automated message.

An important tip with regard to email marketing is to have correct email addresses. You shouldn’t be wasting time tracking down addresses and sending out more emails once you receive tons of messages that have bounced back due to invalid addresses. It simply wastes precious time!

Tie together one clear point in your email message. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Think of what your message is, and say it clearly and simply. This will create a happy reader, that translates into a happy customer.

Give your emails succinct subject lines. Your subject line should have no more than 60 characters to optimize the chances that it gains your customers’ attention. Emails with brief, captivating subject lines are much more likely to be opened by customers than emails with wordy, protracted subject lines. If a long subject is unavoidable, include the most important words first so it will not become truncated.

You can follow up with past clients by sending a freebie through email. Add a line to your email that entices them to act now. You could close with a reminder that they need to act soon before the freebies run out.

Don’t add an address to your email subscriber list without their permission. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. Some email providers view these actions as spam and may terminate your service.

Test a variety of different formats for your emails. Always place new offers and the most vital information at the top of the emails you send. Though, it’s important to try our various styles to see which types have the best response. After you have identified which format is most effective, you should continue utilizing it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.

Make confirmation on the email opt-in portion of your website. When you do this, consumers can quickly and easly check the status of their opt-in for any emails from your business. Although it asks more of your customer up front, it is one way to help prevent complaints against your business for spamming.

Have a strong title. Make sure you remember that your subject line is the first content your customers will read when they see your email in their inbox, so make it memorable. Getting recipients to open the message is the hardest part, and a good subject line should get them to keep reading.

As long as you have an intelligent plan, email marketing is a great way to market your business. By using email to reach your clients and customers, you can increase your profit and build relationships with those who you are trying to reach. Get ready for increased responses and higher profits once you put these tips to work in your own marketing efforts.

Video Marketing

Helpful Hints To Ensure Video Marketing Goes Smoothly

Richard Vanderhurst_Helpful Hints To Ensure Video Marketing Goes Smoothly

If you put enough time and effort into it, you can reap a lot of rewards from a video marketing campaign. However, you must have the proper knowledge to be successful. By utilizing the following tips and techniques, you can help your business become successful.

Try doing things differently. You need to create video that really stand out. You won’t be successful if your videos are just like everyone else’s. Think outside the box to find ways that will set you apart from the competition. Listen to ideas from friends and customers.

The best way to keep your viewers coming back is by keeping your videos interesting. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Leave your viewers waiting and wanting to see what you come up with next. Interesting content drives up viewership.

Honesty is what people want! If you are going to make a video, make a video about something that you are truly interested in or believe in. If you present a natural, authentic demeanor, folks will like the video that much more and are sure to return later for more.

Have an action for your viewers to take when they watch your video. Frequently, this sort of approach is labeled as a “call to action”. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. The easier it is for people to sign up, the faster your mailing list will grow.

Any event is a good time to take a video. You will most likely get the opportunity to speak to experts or document your experience. You need to make sure your public talks are recorded, too.

Give your audience a piece of who you are in your video. Use personal stories that coincide with your business message. Explain your own expertise and what you know. This will allow your viewers to get a sense of who YOU are. Don’t overwhelm them, but share more of yourself each video.

Do you have some questions asked you over and over? If there are, then you can answer these questions by using videos. A short video explaining a certain process or how your product works can help to give your viewers confidence in the services and products you offer.

Be honest and authentic in your videos. Never have a hidden agenda. If the purpose of your video is to make sales, be upfront about that fact. You should always interact with customers if they comment on your videos. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.

Email your video to the people on your current customer list. This is an excellent method of providing your customers with more information on your business. In addition, it helps serve as a reminder about the products that you are offering. Remember to include the URL to your website just in case someone wants to make a purchase.

The way to have your video go viral is to focus on excellent content. It’s not necessary to have the latest equipment in order to succeed in this arena. As long as the content is important to viewers, they’ll watch it. Purchase the best quality video camera you can comfortably afford to produce your video content.

Create a script for your video for the “hello” and “goodbye” sections. Start by saying who you are, your company, and what your video will be about. At the end of the video, repeat your name and also state a call for action that viewers should take.

You cannot just put videos online and think they’ll go viral overnight. You need to market this video everywhere you can, like your website and through social media. People cannot view it if they do not know it exists.

Share your video far and wide. Send it to family and friends through email. Put a blog post onto your site, encouraging your viewers to share your videos. Send a link to your customers via email or snail mail. Post about it on Facebook, YouTube, or other online video hosting sites. Get the word out!

There are various people that use the Internet on a mobile device, so keep this mind for your videos. On a small screen, text or smaller items can be hard to see. You will get more views from mobile viewers if you keep this in mind.

Stay patient when it comes to your marketing results. See what your audience likes and doesn’t like, then use that feedback to make improvements. You’ll need to practice your editing skills, as well as talking to your audience on video, in order to improve your video marketing results.

Always provide your customers with relevant information. Remember that the entire point of your video is to build your customer base. You have to entice them by giving them the content they desire. That can be done through useful content.

You will benefit from working with a team. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Anyone who contributes should be given due credit, even if their input was minimal.

If you speak a different language than your customer base, use a professional translation service to create the subtitles. Cultural nuances and differences make online translators too risky. Even a single mispronounced word can have dire implications for your message and your credibility. People will respect your message if you take the time to ensure it is properly translated.

Use the tool of video marketing to tell the world about the product you are promoting. People often want to know how a product works before making the commitment to buy it, after all. Seeing it in action can give your sales a real boost.

Video marketing is certainly a path to increased profits. But, without the right information and know-how, those impressive possibilities can become rather more limited. Remember the advice presented here to create great videos that will really enhance the success of your business.

Mobile Marketing

Mobile Marketing At Its Best: Here’s How You Do It

Richard Vanderhurst_Mobile Marketing At Its Best Here's How You Do It

The wonders of mobile marketing. Businesses can employ a variety of methods that use mobile devices to promote their products. With so many ways to do things, you are probably wondering where you can begin. This article will provide you with the knowledge you need in order to be a successful mobile marketer.

Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having a set of rules you abide to will help you avoid making any dishonest decisions.

It is important to offer up a little as a means to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Offer information about local events, weather reports or area hot spots. You could offer a coupon to increase your consumer participation and increase take rates to your campaign.

When using mobile marketing, make your ads easy to send. Always make it easy for consumers to pass your mobile message on, and give them an incentive if they choose to do so. This can instantly boost your ad campaign.

Ask your friends to test your campaign before you make it public. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Try spicing up your mobile media by adding interactive media. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.

Begin by developing an appropriate database. You need more than just cell phone numbers in the mobile marketing database. However, you must first obtain permission from your mobile users. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.

Your customer base doesn’t change unless the market changes, but customers come and go. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.

Make certain that your mobile marketing content is visible and function on every platform. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.

Go viral to make sure that your adverts are reaching the widest audience. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

Mobile marketing is one of the best ways to watch your profits rise. More and more people get a smartphone every day and are doing more on those phones. These are both great new areas that you can expand your marketing strategies into. You can increase your audience by marketing on these social media sites.

Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.

Do not send pointless messages to your customers. Always ensure that what you are saying is relevant. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.

Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.

The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This will help you get their friends as customers too.

To help your mobile marketing be successful, you should promote it in as many ways as possible. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. This is not true however if you have any flash on your standard site. If this is the case, then all phones must be directed to your mobile site.

Location is everything in mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This ability opens up a world of possibilities that are exclusive to this particular type of media. Consider what it can do for your business and how a location-based marketing strategy could work for you.

Clarity and simplicity are the keys to a good campaign. Make sure you don’t have too many links to click on. A mobile keyboard can be a hassle to work with because it is so small. This means that the campaign should be very minimal.

Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.

Mobile marketing is an interesting subject. No two businesses view everything the exact same way, nor do they market the same way. Some entities may find a specific method to be effective, while another may need to apply a different strategy. The tips you have seen are a great starting point for building your plan.

Mobile Marketing

How To Reach Out To Your Audience Thanks To Mobile Marketing

Richard Vanderhurst_How To Reach Out To Your Audience Thanks To Mobile Marketing

Mobile marketing is important, but it can be difficult to figure out how to create and implement a plan. There are many technical aspects to sort through, so you should make sure you pick the right ones. Here is some advice on how to create a successful mobile marketing campaign.

On the mobile landing page, try out A/B testing. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Of the two, go with the page that performs the best.

Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.

Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off. There are a ton of things you can put in your app.

Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.

Implement a usability test. It will allow you to make sure your audience can view the material you are going to send out. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.

Your mobile platform should have a concrete home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your entire business model shouldn’t be based on mobile marketing.

Always set goals for a given mobile marketing campaign. Know from the start what you want to accomplish in your mobile marketing campaign. Do you want to boost the revenue from your current customer base? Or are you just wanting to engage them for long term retention?

Good mobile marketers take advantage of the location effects available. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. You will be able to find a new location that you were not able to find anywhere else. Consider what it can do for your business and how a location-based marketing strategy could work for you.

To help your mobile marketing be successful, you should promote it in as many ways as possible. There are many venues to do this, such as social media website, your own business site, and in your store. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.

In the field of social marketing, it is important to keep a close eye on your competition. You must be unique from your competitors.

Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. Your website and advertisements may look different, depending on the device that is used. The least you should do is perform a test on each kind of popular device.

If you want maximum effect from your ads, try and make them go viral. They could recommend it to friends and family, which will increase your customer base.

Try sending out reminders of your big events a couple of hours beforehand. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This is an easy way for people with smart phones to access your website and/or coupons. Print the QR codes on brochures, posters, catalogs and business cards. QR codes make it easier for interested customers to get information about your business.

On your site in particular, you need to learn to say more with less in your mobile content. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing is all about concise advertising.

Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. People will sign up when they see it will be beneficial to them. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.

Include maps on your site for your local customers that are easily seen with various mobile devices. These maps enable customers to easily locate your business with their mobile device. They will be especially useful when customers are searching for businesses in their vicinity.

Understanding and properly utilizing mobile marketing is crucial to the success of any modern business. This will help you tailor your mobile marketing efforts to fit your business. Every business is different. By implementing what you have learned from this article, you will give yourself a head start in mobile marketing.