The most recently developed medium of mass advertising is mobile marketing. This article offers up a number of useful ways to grow your business through mobile marketing.

Build a good database. You need more than just cell phone numbers in the mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.

Don’t ever text message customers for no good reason. Every message you send them should be relevant and useful. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.

When you are gearing your website towards mobile users, remember brevity is a virtue. Lengthy descriptions, and action-packed landing pages filled with keywords will not work in your favor. With mobile marketing, make your content worthwhile but not too wordy.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. Find a way to differentiate yourself from you competitors.

Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.

Your advertising can always be improved. And you can find good inspiration by monitoring the direction your competition is heading. With that in mind, use the above tips to stay on top of the mobile marketing game.