Facebook is hugely popular, and therefore in huge demand for marketing. Knowing how to effectively use this tool is important. The tips below are a great start.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Be sure and answer all questions that people post on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.

Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. For a great marketing campaign, you should respect and appreciate your followers. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.

Be very carefully about the updates you post. People will lose interest right away if you are not posting any valuable content. Updates must be engaging and helpful. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Instead, put your money into Facebook ads.

As you can see, promoting your products to your audience on Facebook is not that hard. Still, you have to understand that your results won’t be immediate. Over time, you will see the efforts of your marketing techniques shine through.